Song of the Day: “Folgers” by Rockapella

This week, I’ll be writing about some a cappella songs I like. I’m sorry this week doesn’t have a catchy tagline like “Get Pitch Slapped.”

A few years ago Brian ranked his favorites commercial jingles for this site, and it’s one of my favorite articles in the history of the site. I can’t quite put my finger on why. Maybe I just like talking and thinking about dumb stuff like jingles. I frequently revisit the post, as the length of the comment section will indicate. I’m honored to say that I was able to provide a bit of the article myself: Here is my anecdote about his personal Number Seven Greatest Advertising Jingle: Folgers Coffee, performed by Rockapella.

When I was in high school, I went to a weeklong summer service program every summer. They would wake us up every morning by playing a song over the loudspeaker.

One morning they woke us up with an a capella version of  the Folgers commercial. I only heard it semi-consciously but I instantly thought it was the greatest thing ever. When I got home, I searched for it on YouTube, but this was when YouTube was like 1 year old and there were only a few videos on it. I couldn’t find it. And because I had only heard it while half-awake, I wasn’t even sure if I was remembering it properly: Was it a capella or did it just have good harmonies? Was it the Folgers jingle or something else similar? Could it possibly be as great as I remember it being? I looked a few more times online with no luck. I gradually forgot about it, dismissing it as something I’d either misremembered or would never find.

That is, until I clicked on the link in your post yesterday. Ten-year-old memories and emotions came flooding back. I instantly knew it was the thing I heard that camp morning so long ago. WTF!? It exists!? And it’s just as great as I remembered it… maybe even better. So catchy and uplifting, beautifully sung and harmonized.

Note: This song is not on Spotify, so is not on my playlist!

Click here for the full list

Click here for the full list

Dan S.

Dan is the editor of Earn This. He co-founded the site in 2009.

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